Strategic decisions in difficult times: stay artful and flexible, even when the going gets tough

Abstract

Purpose

The purpose of this paper is to present the views of Robbie Steinhouse, a CEO of a property and insurance business, on strategic decision making.

Design/methodology/approach

The paper comments on the best ways to make strategic decisions in business in times of difficulty. It also provides a series of questions which it suggests can help in the decision‐making process.

Findings

The paper finds that implementation of decisions is best done as slowly as possible. The great decision maker moves at the speed that is required by the situation, which may be very fast indeed, or can be quite slow.

Originality/value

The paper provides useful information on strategic decision making in the business environment.

Citation

Steinhouse, R. (2010), "Strategic decisions in difficult times: stay artful and flexible, even when the going gets tough", Strategic Direction, Vol. 26 No. 9, pp. 3-4. https://doi.org/10.1108/02580541011069297