TY  - JOUR
AB  - Purpose–The purpose of this paper is to provide an interview with Alison Esse, Director of The Storytellers Ltd, an organization that has harnessed the power of Storytelling to help business leaders improve organizational performance by connecting employees to strategy, vision, values and change.Design/methodology/approach–This briefing is prepared by an independent interviewer.Findings–The Storytellers' innovative engagement programme has proved itself with dozens of blue chip organizations all over the world, and the company is now preparing for significant growth over the next few years. The vision of the company is that: “everyone in business will realise the power of their Story”.Practical implications–Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Social implications–Provides strategic insights and practical thinking that can have a broader social impact.Originality/value–This interview gives some insight into the Storytellers' innovative engagement programme, which can help business leaders connect their people to strategy, vision, values and change through the power of storytelling.
VL  - 26
IS  - 7
SN  - 0258-0543
DO  - 10.1108/02580541011049046
UR  - https://doi.org/10.1108/02580541011049046
AU  - by Juliet Norton Interview
PY  - 2010
Y1  - 2010/01/01
TI  - Interview with Alison Esse: Director, The Storytellers Ltd
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 40
EP  - 42
Y2  - 2024/04/24
ER  -