Interview with Alison Esse: Director, The Storytellers Ltd
Abstract
Purpose
The purpose of this paper is to provide an interview with Alison Esse, Director of The Storytellers Ltd, an organization that has harnessed the power of Storytelling to help business leaders improve organizational performance by connecting employees to strategy, vision, values and change.
Design/methodology/approach
This briefing is prepared by an independent interviewer.
Findings
The Storytellers' innovative engagement programme has proved itself with dozens of blue chip organizations all over the world, and the company is now preparing for significant growth over the next few years. The vision of the company is that: “everyone in business will realise the power of their Story”.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Social implications
Provides strategic insights and practical thinking that can have a broader social impact.
Originality/value
This interview gives some insight into the Storytellers' innovative engagement programme, which can help business leaders connect their people to strategy, vision, values and change through the power of storytelling.
Keywords
Citation
by Juliet Norton, I. (2010), "Interview with Alison Esse: Director, The Storytellers Ltd", Strategic Direction, Vol. 26 No. 7, pp. 40-42. https://doi.org/10.1108/02580541011049046
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited