TY - JOUR AB - Purpose–The purpose of this paper is to describe an innovative initiative carried out at the Mayo Institute focused on improving the well‐being of patients; details the problem solving methodology adopted and the four‐stage process undertaken.Design/methodology/approach–Prepared by an independent reviewer who details the main points from the case study and draws out the main themes.Findings–Health services have traditionally concentrated on the diagnosis of disease and its treatment. The emotional needs of patients undergoing hospital treatment have been very much an after thought. Imagine a situation where a hospital decided to implement a program that put improving patient emotional health as well as their physical well‐being on the same footing. This is exactly what the Mayo Institute in America did in its largest department, the Department of Medicine. The hospital decided to take a radical innovative leap into how it delivered care in its out‐patient setting. It is an example of an attempt to improve the quality of care, health outcomes and patient experience.Practical implications–Presents an example of how innovative design can improve the well‐being of patients in an out‐patient setting.Social implications–Outlines a case study example of a change program that can be copied by other healthcare providers.Originality/value–Details a program of how health services design can be improved to the betterment of patients and provides a list of useful insights from the program for other health service organizations that may wish to implement similar projects. VL - 26 IS - 7 SN - 0258-0543 DO - 10.1108/02580541011049037 UR - https://doi.org/10.1108/02580541011049037 PY - 2010 Y1 - 2010/01/01 TI - Achieving patient wellbeing through creative design: Putting patients' emotional needs center stage T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 37 EP - 39 Y2 - 2024/04/24 ER -