TY - JOUR AB - Purpose–Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approach–This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings–The acquisition and distribution of blood and related products is a service vital to society. The blood service “business” has become global with blood products considered “commodities”. This consideration and the nature of blood supply and demand are comparable to other process sectors dealing with sourcing and selling perishable products such as milk or fresh juice.Practical implications–Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Social implications–Provides strategic insights and practical thinking that can have a broader social impact.Originality/value–The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. VL - 26 IS - 7 SN - 0258-0543 DO - 10.1108/02580541011048975 UR - https://doi.org/10.1108/02580541011048975 PY - 2010 Y1 - 2010/01/01 TI - The Scottish National Blood Transfusion Service: Increasing donor relationships and loyalty through marketing T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 14 EP - 17 Y2 - 2024/03/29 ER -