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Distant unity: Technologies that help improve collaboration

Strategic Direction

ISSN: 0258-0543

Article publication date: 5 January 2010

641

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Shrewd companies have always acknowledged the value of teamwork. And in today's fiercely competitive business world, a willingness to collaborate has become even more important. Traditional notions of teamwork involve a group of people working together in the same space, sharing the same language, values and backgrounds. Thanks to technology, it does not always have to be that way now. Virtual collaboration has become all the rage and an increasing number of organizations are allocating projects to teams staffed with geographically‐dispersed members who speak, think and act differently from each other. A sure‐fire recipe for chaos and disaster, then? Not necessarily. Indeed, those able to overcome the many barriers inherent to this way of working have produced some pretty impressive results that conventional teams would struggle to match.

Social implications

Shrewd companies have always acknowledged the value of teamwork. And in today's fiercely competitive business world, a willingness to collaborate has become even more important

Orignality/value

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Keywords

Citation

(2010), "Distant unity: Technologies that help improve collaboration", Strategic Direction, Vol. 26 No. 1, pp. 27-31. https://doi.org/10.1108/02580541011009798

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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