TY - JOUR AB - Purpose–The purpose of this paper is to present and an interview with Norm Smallwood, co‐founder of The RBL Group, an advisory firm to the world's top HR leaders.Design/methodology/approach–This briefing is prepared by an independent interviewer.Findings–Norm Smallwood current work concentrates on increasing business value by building organization, strategic HR and leadership capabilities that measurably impact market value.Originality/value–The interview provides insights into how organizations should implement their strategic vision. VL - 25 IS - 11 SN - 0258-0543 DO - 10.1108/02580540910999748 UR - https://doi.org/10.1108/02580540910999748 AU - by Ruth Young Interview PY - 2009 Y1 - 2009/01/01 TI - Interview with Norm Smallwood T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 46 EP - 48 Y2 - 2024/04/25 ER -