Strategic steering to avoid the turbulence: Businesses should always be prepared to alter course

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Before the economic storm which has created such unprecedented turbulence throughout the world, organizations might have been content to formulate a strategic plan for their future and pay it less frequent attention than they ought to have done. Not any more. The times when inertia might have been a tempting position for a successful company to adopt are gone now that survival has become the main focus.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2009), "Strategic steering to avoid the turbulence: Businesses should always be prepared to alter course", Strategic Direction, Vol. 25 No. 7, pp. 24-26. https://doi.org/10.1108/02580540910961307