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Disruptive innovation: but is it? So loaded with meaning at odds with concept

Strategic Direction

ISSN: 0258-0543

Article publication date: 17 April 2009



The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Today's chief executives, marketers and R&D staff might be forgiven if they sometimes think they have stumbled into Alice's Wonderland by mistake and are having a worse time of it than she did, as they try to come to terms with the vagaries of those not‐easily‐satisfied or understood characters called “the customer”.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.



(2009), "Disruptive innovation: but is it? So loaded with meaning at odds with concept", Strategic Direction, Vol. 25 No. 6, pp. 16-18.



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited