IBM's innovative innovation: One for all and all for one

Abstract

Purpose

The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper finds that the global nature of business today means that products evolve into commodities much quicker and differentiation becomes even harder to achieve. As a result, companies believe more than ever that innovation holds the key to survival and prosperity. However, innovation obviously poses challenges of its own. Not least is the incessant nature of the process. Any organization with serious ambition to keep competitors at bay must therefore ensure that each breakthrough is quickly followed by another. Those taking their foot off the accelerator can quickly get left behind. There is no doubt that innovation is instinctive behavior within certain companies. Such aptitude does not emerge overnight, however, and won't develop at all unless the right structures are put in place.

Originality/value

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Citation

(2009), "IBM's innovative innovation: One for all and all for one", Strategic Direction, Vol. 25 No. 6, pp. 6-9. https://doi.org/10.1108/02580540910952136