Implementing an open innovation strategy: lessons from Napoleon
Stuart Read
(Professor, IMD International, Lausanne, Switzerland)
David Robertson
(Professor, IMD International, Lausanne, Switzerland)
4317
Abstract
Purpose
The purpose of this paper is to offer learning from NetFlix's open innovation strategy to other firms considering implementing open innovation.
Design/methodology/approach
This viewpoint looks at the case study of NetFlix.
Findings
The paper finds four generalizeable aspects of NetFlix’ open innovation strategy that may be useful to other firms considering implementing open innovation.
Originality/value
This is a strategy implementation piece and is an original work based on a current case study.
Keywords
Citation
Read, S. and Robertson, D. (2009), "Implementing an open innovation strategy: lessons from Napoleon", Strategic Direction, Vol. 25 No. 6, pp. 3-5. https://doi.org/10.1108/02580540910952127
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited