How to survive a recession

Abstract

Purpose

The purpose of this paper is to share the views of award‐winning business consultant, Phil Young, on how to survive a recession and come out on top.

Design/methodology/approach

The views of Phil Young on how to survive a recession are given in the form of a list of basic principles to follow.

Findings

The paper presents a list of basic principles to follow, which it suggests might help save businesses.

Originality/value

The paper providers some pointers form an award‐winning business consultant on how to survive a recession.

Citation

Young, P. (2009), "How to survive a recession", Strategic Direction, Vol. 25 No. 1, pp. 3-4. https://doi.org/10.1108/02580540910921833