Competitive analysis of industry history to enhance planning

Abstract

Purpose

The purpose of this paper is to demonstrate the usefulness of applying competitive analysis tools to an industry's competitive history. Future strategic planning can benefit from analyzing the competitive past.

Design/methodology/approach

Case summary of industry history with application of competitive analysis tool.

Findings

Competitive success of firms in an industry is influenced by consistency with the awareness, motivation, and capability framework.

Research limitations/implications

Demonstrating that firms can improve their strategic planning and competitive assessment by analyzing their industry's history using competitive analysis tools.

Practical implications

Managers can see how to apply competitive analysis tools to their industry's past, current, and future situations.

Originality/value

This is the first application of the AMC framework to a historical analysis of the US automobile market. This demonstrates that competitive analysis tools can be applied to historical situations to improve future strategic planning.

Citation

Bloodgood, J.M. (2008), "Competitive analysis of industry history to enhance planning", Strategic Direction, Vol. 24 No. 11, pp. 3-5. https://doi.org/10.1108/02580540810914940