The purpose of this paper is to help CEOs pick the best turnaround strategy.
The paper reviews a key research study on firms in turnaround situations.
The study finds that turnaround strategy must fit the cause of the firm's problem.
The paper is useful in helping senior managers avoid a common problem.
The paper focuses attention on the key to turnaround success. It highlights an academic research study with a rare nugget of insight for CEOs. This paper has not been published elsewhere.
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