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Tall tales? Storytelling for marketers, change managers and operational researchers

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 May 2008

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Since the development of speech it seems that human beings have communicated through telling stories. In oral traditions storytellers were held in high esteem, they entertained, touched the emotions and passed on knowledge. They also made people feel part of something.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2008), "Tall tales? Storytelling for marketers, change managers and operational researchers", Strategic Direction, Vol. 24 No. 7, pp. 27-29. https://doi.org/10.1108/02580540810877393

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited