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Tall tales? Storytelling for marketers, change managers and operational researchers

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 May 2008




Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Since the development of speech it seems that human beings have communicated through telling stories. In oral traditions storytellers were held in high esteem, they entertained, touched the emotions and passed on knowledge. They also made people feel part of something.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2008), "Tall tales? Storytelling for marketers, change managers and operational researchers", Strategic Direction, Vol. 24 No. 7, pp. 27-29.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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