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Predicting industry inflections at Nokia: Strategic modeling helps prepare for a downturn

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 May 2008




Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


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What would you do if your company was operating in an industry that was exceeding analyst predictions to grow by 30‐40 per cent a year and where all your competitors were upbeat about the future? For Nokia, the answer was to plan for a slowdown. And thanks to its industry‐analysis modeling this strategy proved to be the right one as it emerged as one of the leading telecommunications providers in early 2000.

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(2008), "Predicting industry inflections at Nokia: Strategic modeling helps prepare for a downturn", Strategic Direction, Vol. 24 No. 7, pp. 13-15.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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