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So you have strategy … how do you get it adopted?

Anne Miller (Director of The Creativity Partnership, one of the world's most prolific female inventors and author of The Myth of the Mousetrap, How to Get Your Ideas Adopted (and Change the World).)

Strategic Direction

ISSN: 0258-0543

Article publication date: 23 May 2008




This paper aims to share the latest thinking in how to get innovative ideas and new strategies adopted.


This article summarizes the model and techniques described in more detail in the book The Myth of the Mousetrap, How to Get your Ideas Adopted (and Change the World) by Anne Miller.


New ideas face four stages of resistance, in which people are blind, frozen, interested and integrated. In the first ideas are ignored because they do not fit, so you have to open their eyes, for example by changing their environment. In the second people are aware but insufficiently motivated. If you can give them a shock, connection and safety they will unfreeze. In the third, they are interested, but may oppose your idea, while in the fourth stage the new idea needs help to become normal, otherwise people will slip back into their old habits. All four stages must be addressed if ideas are to be adopted and changes to stick.


The paper helps busy executives learn new techniques to get their ideas adopted, and hence deliver results fast and make change stick.



Miller, A. (2008), "So you have strategy … how do you get it adopted?", Strategic Direction, Vol. 24 No. 7, pp. 3-5.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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