This paper aims to look at how companies obtain a greener strategy.
This paper looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources.
The paper finds that there will be a low carbon economy soon to which companies will need to adapt. Sustainability is very important.
This paper provides useful suggestions as to the future of green marketing.
Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited