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Corporate sustainability: How stakeholder management is engendering environmental consciousness

Strategic Direction

ISSN: 0258-0543

Article publication date: 18 April 2008

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper finds that it has become fashionable for businesses to market global warming, or more precisely what they are doing to prevent it. From hybrid cars to renewable sources of energy in the production of paper, the commercial world appears to be embracing public concerns over the global climate. It has become good business practice to be environmentally conscious, due to very different pressures from a diverse range of sources.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Keywords

Citation

(2008), "Corporate sustainability: How stakeholder management is engendering environmental consciousness", Strategic Direction, Vol. 24 No. 6, pp. 22-24. https://doi.org/10.1108/02580540810868032

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited