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Holistic green production: Nissan among those thinking within a bigger box

Strategic Direction

ISSN: 0258-0543

Article publication date: 18 April 2008




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


As jargon goes, “carbon footprint” rose quickly and reached saturation point just as quickly. If we hear it on television it can have us searching for the off button, if we hear it at the dinner table it can find us stifling a yawn. Seldom in the course of human history can one phrase have been used so often to so little effect. Being seen to do something about it in an effort to be seen to care – it is big business. Actually making a difference? That is something else.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2008), "Holistic green production: Nissan among those thinking within a bigger box", Strategic Direction, Vol. 24 No. 6, pp. 19-21.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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