TY - JOUR AB - Purpose–The purpose of this paper is to provide an interview with Jonas Ridderstråle.Design/methodology/approach–This paper is an interview with Jonas Ridderstråle.Findings–Discusses the ideas in Funky Business Forever.Practical implications–Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/value–The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. VL - 24 IS - 4 SN - 0258-0543 DO - 10.1108/02580540810860850 UR - https://doi.org/10.1108/02580540810860850 PY - 2008 Y1 - 2008/01/01 TI - Interview with Jonas Ridderstråle: Interview by Rachel Brown T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 29 EP - 31 Y2 - 2024/04/19 ER -