Interview with Jonas Ridderstråle: Interview by Rachel Brown

Abstract

Purpose

The purpose of this paper is to provide an interview with Jonas Ridderstråle.

Design/methodology/approach

This paper is an interview with Jonas Ridderstråle.

Findings

Discusses the ideas in Funky Business Forever.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2008), "Interview with Jonas Ridderstråle: Interview by Rachel Brown", Strategic Direction, Vol. 24 No. 4, pp. 29-31. https://doi.org/10.1108/02580540810860850