Al‐Marai and the Saudi food industry: The challenges facing a middle‐eastern dairy produce company

Abstract

Purpose

The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper finds that Muhammad Asad Sadi and Joan Henderson, in their article “In search of greener pastures: Al‐Marai and dairy food business in Saudi Arabia”, have provided a glimpse into a middle‐eastern commercial success story. The authors have gathered as much information as possible concerning the Saudi dairy company, Al‐Marai, their market position, their competition, and their operations, in order to provide a basis for discussion and analysis for future expansion and distribution policies.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2008), "Al‐Marai and the Saudi food industry: The challenges facing a middle‐eastern dairy produce company", Strategic Direction, Vol. 24 No. 2, pp. 8-10. https://doi.org/10.1108/02580540810848638