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Unilever washes its hands of “philanthropy” motive while General Electric profits by saving the world's resources: How social responsibility is also good for business

Strategic Direction

ISSN: 0258-0543

Article publication date: 28 August 2007

2055

Abstract

Purpose

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

“That was then and this is now” is the sort of phrase politicians use when they have promised one thing and done another. But this is now when organizations' environmental credentials are not just wishy‐washy sentiments designed to fob off troublesome pressure groups but sensible strategies which can be good for business.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2007), "Unilever washes its hands of “philanthropy” motive while General Electric profits by saving the world's resources: How social responsibility is also good for business", Strategic Direction, Vol. 23 No. 9, pp. 21-24. https://doi.org/10.1108/02580540710779735

Publisher

:

Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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