One million pound investment and 90 percent chance of failure – would you sign off?
Abstract
Purpose
The purpose of this paper is to examine investment market strategy and risk.
Design/methodology/approach
The paper presents a number of examples of companies which have been had either success or failure, and discusses the lessons learned.
Findings
The paper finds that it is important to apply the a good strategy to risk management as well as investing in strategy creation and implementation.
Originality/value
The paper provides useful information on risk management strategy.
Keywords
Citation
Speculand, R. (2007), "One million pound investment and 90 percent chance of failure – would you sign off?", Strategic Direction, Vol. 23 No. 2, pp. 3-5. https://doi.org/10.1108/02580540710724401
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited