The improvement journey: an interview with Joe Goasdoué

Interview by Kim Foster (Joe Goasdoué is the Chief Executive of the British Quality Foundation. Established in 1993, the BQF is a not‐for‐profit organization that promotes business excellence to private, public and voluntary organizations, helping them to improve their performance and achieve excellence.)

Strategic Direction

ISSN: 0258-0543

Publication date: 1 July 2006



The purpose of this article is to discover what the British Quality Foundation is, what they represent, and what they can offer UK businesses and organizations.


This interview of Joe Goasdoué, Chief Executive of the British Quality Foundation, was prepared by an independent writer.


The British Quality Foundation advises businesses how to achieve best practice in terms of all their functions. They publish the excellence model, and also hold the annual UK Business Awards.

Practical implications

Provides details of how businesses and organizations can source help when looking to improve their organization.


This is a one‐to‐one interview which covers the Chief Executive of the British Quality Foundation's opinions on all things quality.



by Kim Foster, I. (2006), "The improvement journey: an interview with Joe Goasdoué", Strategic Direction, Vol. 22 No. 7, pp. 3-5.



Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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