TY  - JOUR
AB  - Purpose–To determine the views of the head of Corporate Communications at SWISS International Airlines.Design/methodology/approach–The article is an interview with Jürg Dinner.Findings–Jürg Dinner was Head of Corporate Communications at Coca‐Cola Switzerland, a post he has held for the last two years. Prior to this, he spent a five‐year period as Head of Business Communications at the BMW Group.He is responsible for internal and external communications at SWISS. This includes media relations, the in‐flight magazine and staff communications. The interview covers the key challenges he has faced.Originality/value–Provides insights into the thinking of a prominent member of the airline community.
VL  - 22
IS  - 6
SN  - 0258-0543
DO  - 10.1108/02580540610665534
UR  - https://doi.org/10.1108/02580540610665534
AU  - by Alistair Craven Interview
PY  - 2006
Y1  - 2006/01/01
TI  - An interview with Jürg Dinner: Head of Corporate Communications at SWISS International Airlines
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 40
EP  - 42
Y2  - 2024/04/19
ER  -