An interview with Jürg Dinner

Strategic Direction

ISSN: 0258-0543

Publication date: 1 June 2006



To determine the views of the head of Corporate Communications at SWISS International Airlines.


The article is an interview with Jürg Dinner.


Jürg Dinner was Head of Corporate Communications at Coca‐Cola Switzerland, a post he has held for the last two years. Prior to this, he spent a five‐year period as Head of Business Communications at the BMW Group.He is responsible for internal and external communications at SWISS. This includes media relations, the in‐flight magazine and staff communications. The interview covers the key challenges he has faced.


Provides insights into the thinking of a prominent member of the airline community.



by Alistair Craven, I. (2006), "An interview with Jürg Dinner", Strategic Direction, Vol. 22 No. 6, pp. 40-42.

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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