Emirates, American and Embraer: why are these three air industry companies beating the odds?

Strategic Direction

ISSN: 0258-0543

Publication date: 1 June 2006



Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


There are certain factors that have facilitated these companies success. The most evident candidate is the background culture that surrounds these companies – the strong work ethic, management maturity and strong unions have helped American Airlines see their way out of a potentially large crisis; the cheap labor and enterprising culture in Brazil helped Embraer reach the top of its field; and strong governmental support in alliance with geographical benefits assisted Emirates in its surge into the top echelon of global airline operators

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2006), "Emirates, American and Embraer: why are these three air industry companies beating the odds?", Strategic Direction, Vol. 22 No. 6, pp. 29-32. https://doi.org/10.1108/02580540610665507

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Copyright © 2006, Emerald Group Publishing Limited

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