TY  - JOUR
AB  - Purpose–To determine the views of the founder of the low cost airline Go.Design/methodology/approach–The article is an interview with Barbara Cassani.Findings–Barbara Cassani, best known for founding the low‐cost airline Go in the UK, also worked on driving London’s successful bid for the 2012 Olympic Games. The interview covers her opinions on a range of issues including her latest challenges.Originality/value–Provides insights into the thinking of a prominent individual.
VL  - 22
IS  - 6
SN  - 0258-0543
DO  - 10.1108/02580540610665453
UR  - https://doi.org/10.1108/02580540610665453
AU  - by Alistair Craven Interview
PY  - 2006
Y1  - 2006/01/01
TI  - An interview with Barbara Cassani: ‘‘Sharp, shrewd and knowing''
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 12
EP  - 15
Y2  - 2024/04/24
ER  -