An interview with Barbara Cassani

Strategic Direction

ISSN: 0258-0543

Publication date: 1 June 2006



To determine the views of the founder of the low cost airline Go.


The article is an interview with Barbara Cassani.


Barbara Cassani, best known for founding the low‐cost airline Go in the UK, also worked on driving London’s successful bid for the 2012 Olympic Games. The interview covers her opinions on a range of issues including her latest challenges.


Provides insights into the thinking of a prominent individual.



by Alistair Craven, I. (2006), "An interview with Barbara Cassani", Strategic Direction, Vol. 22 No. 6, pp. 12-15.

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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