Can the aviation industry claw its way out of price‐wars and into profit?

Strategic Direction

ISSN: 0258-0543

Publication date: 1 June 2006



The article aims to assess the long term future of the airline industry through analyzing data on service and safety for traditional and low‐cost airlines.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The article finds that low cost carriers can now boast the same safety levels as the traditional more expensive ones, but that they still receive considerably more complaints.

Practical implications

The authors predict that low cost carriers will continue to increase their market share, and offer suggestions as to how they may ensure they achieve this.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2006), "Can the aviation industry claw its way out of price‐wars and into profit?", Strategic Direction, Vol. 22 No. 6, pp. 6-7.

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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