Tesco drives e‐retail message home: But “bricks and mortar” stores continue to thrive

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

In a clever twist on the phrase “Shop till you drop”, Tesco, probably the UK's best‐known retailer, is using the slogan “You shop. We drop” on its fleet of vans which deliver the orders of its increasing number of online shoppers.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2006), "Tesco drives e‐retail message home: But “bricks and mortar” stores continue to thrive", Strategic Direction, Vol. 22 No. 3, pp. 21-24. https://doi.org/10.1108/02580540610654671