Reinvent, reposition and grow: McDonald's, BT and Dunlop Volley define the future
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Followers of popular music still marvel at Madonna's reinvention after 20 years of changing musical styles, personas and even fan bases. Every new album (if that word still has currency in musical circles) brought a new look and a new sound embracing some emerging trend not yet in the mainstream. In the process, the “material girl” has embraced spirituality, the American icon become an English country lady – well almost!
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
Keywords
Citation
(2006), "Reinvent, reposition and grow: McDonald's, BT and Dunlop Volley define the future", Strategic Direction, Vol. 22 No. 3, pp. 9-11. https://doi.org/10.1108/02580540610654635
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited