Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
First ask yourself the question, why do you use a bank. Then ask yourself the question, how do I use it when I do? These two questions at the heart of any banking strategy will provide different answers in different parts of the world, and occupy the minds of bank marketers the world over. In Hong Kong, one might assume the new virtual banking systems that operate outside traditional branch operations would now form the major part of the city's banks strategies. However, it is the mix of new and existing channels, rather than the adoption of new technologies, that continues to challenge marketing strategists. Who will check their balance on your website as oppose to the branch counter – the student, the middle manager, or the pensioner?
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.
(2006), "Hong Kong ATMs: the great holes in the wall of China: Why cash machines are still the dominant channel for Hong Kong's banking services", Strategic Direction, Vol. 22 No. 1, pp. 22-24. https://doi.org/10.1108/02580540610635906Download as .RIS
Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited