Volvo and the case of the feminine concept car

Strategic Direction

ISSN: 0258-0543

Publication date: 1 December 2005



Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Some may see automobile manufacturing as the last bastion of male dominance, and sexism, in the industrialized world. From beautiful women draped over the latest show cars at the big exhibitions in Geneva, Tokyo and Detroit, to the glamorous models holding umbrellas over racing drivers at the latest grand prix, the difference between men as driving forces and women as mere attendants is as stark as always. This is despite a good 40 years of prominent feminist thinking and equal opportunities.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2005), "Volvo and the case of the feminine concept car", Strategic Direction, Vol. 21 No. 11, pp. 22-24.

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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