Keeping Nike on the right track

Strategic Direction

ISSN: 0258-0543

Publication date: 1 December 2005



Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


According to the old saying, there is more than one way to skin a cat. This sentiment is especially true in business, where a variety of management styles prevail. The key to success obviously lies in finding one that is most appropriate to the organization. Lao‐Tzu once claimed that the best leaders are the ones that people hardly know exist. Now if the ancient Chinese philosopher is correct, then Phil Knight must have already secured his place among the all‐time greats. Because even though the long standing Nike CEO has been a reclusive figure for over 40 years, it has not prevented his organization from enjoying phenomenal success.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2005), "Keeping Nike on the right track", Strategic Direction, Vol. 21 No. 11, pp. 15-18.

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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