The secrets of Tesco's expansion success

Strategic Direction

ISSN: 0258-0543

Publication date: 1 December 2005



Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The UK's supermarket customers have long known the secret of Tesco's success. Living up to their advertising strapline of “Every little helps”, consumers have flocked to their stores for not only well‐stocked, cheap provisions, but an increasing number of goods and services – from TVs to insurance, deckchairs to mobile phones.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.



(2005), "The secrets of Tesco's expansion success", Strategic Direction, Vol. 21 No. 11, pp. 5-7.

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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