TY  - JOUR
AB  - Purpose–To share key findings about creating and running the “perfect business”Design/methodology/approach–Gives a brief synopsis of authentic business.Findings–Authentic businesses are those which generate their profits through the pursuit of a profound and positive purpose. They flourish where conventional rivals flounder. Why is this? What enables these businesses to make a profit where others cannot; to grow where others shrink, to fly were others fall? And how might this apply to other businesses and corporations? Having worked with authentic businesses for three years and written about them in his new book – Authentic Business, how to create and run your perfect business, Neil Crofts thinks he knows the answers.Practical implications–Advises how to create the perfect business and maintain its success. Useful insights from other companies and industries.Originality/value–Gives guidance in terms of what to do to ensure your business flourishes, using some case studies.
VL  - 21
IS  - 11
SN  - 0258-0543
DO  - 10.1108/02580540510630641
UR  - https://doi.org/10.1108/02580540510630641
AU  - Crofts Neil
PY  - 2005
Y1  - 2005/01/01
TI  - Authentic corporations?
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 3
EP  - 4
Y2  - 2024/04/23
ER  -