Corporate behavior and strategy: When reputation counts

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

We're often told that a company's most valuable asset is its workforce. Few would argue with that. But with trust in large organizations sinking ever lower, then surely a good reputation comes a pretty close second. Indeed, in the aftermath of Enron, WorldCom and other high‐profile scandals, a good reputation has never been more important.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2005), "Corporate behavior and strategy: When reputation counts", Strategic Direction, Vol. 21 No. 8, pp. 26-29. https://doi.org/10.1108/02580540510606684