Technological determinism: the real reason for change? The public discourse of the AOL/TimeWarner and US West/Qwest mergers
Abstract
Purpose
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Design/methodology/approach
Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.
Findings
Despite very different technologies and corporate cultures, Colorado‐based US West and Qwest Communications International completed a controversial $40 billion merger in June 2000.
Practical implications
Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Keywords
Citation
(2005), "Technological determinism: the real reason for change? The public discourse of the AOL/TimeWarner and US West/Qwest mergers", Strategic Direction, Vol. 21 No. 4, pp. 22-24. https://doi.org/10.1108/02580540510589675
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited