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DotCom boom and bust: The secrets of e‐commerce failure and success

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 February 2005

3824

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

We scan the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

The huge upsurge in online retailing in the late 1990s made many believe that the future had come early. Pundits predicted the decline of traditional retailing and fledgling companies achieved incredible stock values on the strength of ideas not products. However, within a few years the bubble had burst not only leaving disillusioned customers and investors but also prompting a massive rethink about e‐commerce in general. Now the euphoria has evaporated it's clear that DotCom failure and success both depend on old‐fashioned business know‐how, technical expertise and understanding the new medium.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Keywords

Citation

(2005), "DotCom boom and bust: The secrets of e‐commerce failure and success", Strategic Direction, Vol. 21 No. 2, pp. 30-31. https://doi.org/10.1108/02580540510576714

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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