TY  - JOUR
AB  - A recent advertisement on British television made great play of the fact that there is no substitute in the business world for face‐to‐face contact. Two firms were vying for a contract and the winner was the one whose boss crossed the Atlantic to deal in person with the commissioning business. The inference viewers were able to make was obvious. For all that, technology continues to revolutionize the way business is carried out and its potential is a long way from being fully tapped.
VL  - 20
IS  - 11
SN  - 0258-0543
DO  - 10.1108/02580540410567238
UR  - https://doi.org/10.1108/02580540410567238
PY  - 2004
Y1  - 2004/01/01
TI  - Taking e‐commerce to a new level: Winner takes all
T2  - Strategic Direction
PB  - Emerald Group Publishing Limited
SP  - 20
EP  - 22
Y2  - 2024/04/24
ER  -