TY - JOUR AB - If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world. VL - 20 IS - 11 SN - 0258-0543 DO - 10.1108/02580540410567201 UR - https://doi.org/10.1108/02580540410567201 PY - 2004 Y1 - 2004/01/01 TI - What does the future hold for Intel, Apple and Microsoft? Big three face new challenges ahead T2 - Strategic Direction PB - Emerald Group Publishing Limited SP - 10 EP - 13 Y2 - 2024/04/18 ER -