What does the future hold for Intel, Apple and Microsoft?

Strategic Direction

ISSN: 0258-0543

Publication date: 1 December 2004


If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world.



(2004), "What does the future hold for Intel, Apple and Microsoft?", Strategic Direction, Vol. 20 No. 11, pp. 10-13. https://doi.org/10.1108/02580540410567201

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