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What does the future hold for Intel, Apple and Microsoft? Big three face new challenges ahead

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 December 2004

Abstract

If outgoing Intel CEO Craig Barrett has his way, we’ll all soon be surviving on a diet of nothing but chips. But before nutritionists everywhere shudder at the thought of an even greater obesity problem, let me reassure them that the chips in question are not the fried potato kind. While Barrett may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world.

Keywords

Citation

(2004), "What does the future hold for Intel, Apple and Microsoft? Big three face new challenges ahead", Strategic Direction, Vol. 20 No. 11, pp. 10-13. https://doi.org/10.1108/02580540410567201

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited