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Siemens’ sights on sustainability: But employees think there’s a long way to go

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 October 2004

Abstract

The balance between running a successful business and making sure you don’t wreck the environment in the process is a subject which has been challenging companies, governments and individuals concerned about protecting the planet, for years – and will continue to do so. Good thing too, for no one has a “right” answer to the achievability of sustainability. And even if the world’s collective wisdom points us in the direction of some sort of “solution,” other life‐or‐death scares are bound to occur.

Keywords

Citation

(2004), "Siemens’ sights on sustainability: But employees think there’s a long way to go", Strategic Direction, Vol. 20 No. 10, pp. 18-20. https://doi.org/10.1108/02580540410562125

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited