Discussing the research and development strategy of Hewlett Packard, senior vice president of research, Dick Lampman, recently said: “Ultimately the responsibility of R&D is to generate profitable growth for the company. For the customer, the test is about how we create value for them – why would people want to buy what we sell and how do we reduce its costs? The mission for R&D hasn’t changed – but there’s more pressure on all these dimensions.” It was a simple but pertinent point.
(2004), "R&D before all at Hewlett Packard, 3M and GE: Universal message is make research the center of your business plan", Strategic Direction, Vol. 20 No. 10, pp. 15-17. https://doi.org/10.1108/02580540410562116
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