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How project management keeps Sun shining: The consequence of effective prioritization

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 August 2004

Abstract

Any company striving to challenge the likes of Intel and Microsoft must be innovative. That much goes without saying. If it isn’t, then it will surely be left trailing in the wake of the high‐tech giants. Sun Microsystems offers alternative technology to the big two and can certainly be deemed innovative. However, even innovation must be effectively managed and controlled. Sun achieves this by means of effective project management that is closely correlated to financial control.

Keywords

Citation

(2004), "How project management keeps Sun shining: The consequence of effective prioritization", Strategic Direction, Vol. 20 No. 8, pp. 30-32. https://doi.org/10.1108/02580540410545674

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited