These days, managers have to be constantly aware of means of potential growth if they want to stay in the game. Competition from similar products, changing technology and increasing costs all play their part in putting pressure on firms to keep rethinking and expanding. Mergers are more and more frequent and many businesses have expanded to become global organizations. But if growth is sometimes the only option it is also very often a risky one. Expansion demands investment of time, money and people and has to be carefully managed to bring the desired returns. Though there is a way to increase the odds of success: simple and effective communication in all directions.
(2004), "Turnaround strategies from Enterprise Rent‐A‐Car and SABMiller: Communication: the heart of business growth", Strategic Direction, Vol. 20 No. 8, pp. 17-19. https://doi.org/10.1108/02580540410545638
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