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Fast‐food chain faces new challenges: Jack still has plenty to smile about

Strategic Direction

ISSN: 0258-0543

Article publication date: 1 July 2004

Abstract

There’s a broad, smiley, grin in the face of “Jack”, the corporate mascot of Jack in the Box (JBX), one of the leading fast‐food restaurant chains in the USA. And why wouldn’t he be smiling, being the figurehead of a company that has got more than 1,940 outlets in 17 states and 44,000 employees and is part of an industry which is still growing – and fast? Many more franchises will follow to satisfy an increasing demand for fast food. Whatever economies people make in other aspects of their daily life, food is not a luxury and changing lifestyles and work patterns have played a part in pushing up demand for the services provided by JBX and competitors such as McDonald’s, Burger King and others.

Keywords

Citation

(2004), "Fast‐food chain faces new challenges: Jack still has plenty to smile about", Strategic Direction, Vol. 20 No. 7, pp. 28-29. https://doi.org/10.1108/02580540410540822

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited